OTT platforms have taken a big part in the entertainment industry in India in the last few years. Also, we can say that OTT platforms have made a big space in the Indian market in the last few years, and day by day they are growing rapidly in the Indian market because of the huge demand from the Indian viewers for a worth watching series and movies.
This COVID19 pandemic has benefited these OTT platforms a lot as the cinemas throughout the globe were closed and thus forcing the audience to these OTT platforms in order to get some real entertainment. Also, these OTT platforms are providing really good content at such low costs making Indian users shifting to them.
CEO of Netflix recently said in one of his interviews that India is having one of the biggest population with having majority as the youth who are adopting these changes to the maximum and thus Netflix is soon expecting to have one of the largest subscriber bases from India and thus they are investing billions of dollars in the Indian market to expand their business.
We have recently got the details about the market share of the most leading OTT platforms in India and we would definitely like to share it with you all. These are some of the details which we have got about the market share of the OTT platforms.
Netflix and Amazon Prime Video have the largest market coverage in the Indian market with covering 20% each out of the complete market share. Third place is taken by Disney+Hotstar in the Indian market coverage of 17% and its subscription base is increasing really fastly because they have bought the live stre3among rights of Dream11 IPL which is the biggest cricket league in the world.
ZEE5 has taken fourth place having 9% of the Indian market and it is day by day releasing some really interesting Indian concept series and movies which is highly attracting the Indian users to this OTT platform.
Jio Cinema has taken fifth place covering 7% of the Indian market and Sony Liv has taken a 4% share of the Indian market as it has launched recently but is providing some really amazing and mind-blowing series that are attracting the audience to it.
The rest of the regional OTT platforms which are available in the market has together taken a 19% share of the Inidan market. All these OTT platforms are increasing rapidly and soon are expected to become larger than one of the biggest film industries in India that is the Bollywood film industry.
We would like to know which OTT platform you watch the ost or we can say according to you which OTT platform is providing the best web series and movies for the Inidan audience. We would definitely like to know your opinions about this so definitely let us know in the comments section below.
